Optimal customer selection for cross-selling of financial services products
نویسندگان
چکیده
منابع مشابه
Optimal customer selection for cross-selling of financial services products
A new methodology, for optimal customer selection in cross-selling of financial services products, such as mortgage loans and non life insurance contracts, is presented. The optimal cross-sales selection of prospects is such that the expected profit is maximized, while at the same time the risk of suffering future losses is minimized. Expected profit maximization and mean-variance optimization ...
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Fredrik Thuring, Jens Perch Nielsen, Montserrat Guillén, Catalina Bolancé * Cass Business School, City University, London, United Kingdom, [email protected] (corresponding author) Cass Business School, City University, London, United Kingdom, [email protected] Department of econometrics, RISC-IREA, University of Barcelona, Spain, [email protected] Department of econometrics, RI...
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ژورنال
عنوان ژورنال: Expert Systems with Applications
سال: 2013
ISSN: 0957-4174
DOI: 10.1016/j.eswa.2012.09.026